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A Business Portrait or a Headshot, Which is the Right Choice for You? | Durham | Raleigh | Chapel Hill

A Business Portrait or a Headshot ? Which is the Right Choice for You ?

You might be an actor, a plumber, an artist, a CEO of a Fortune 500 company, a salesperson, musician or physician and you need of a new picture for your professional use.

Do you need a business portrait or a headshot?

To answer that I'd like to tell you one of the most important pieces of advice I've ever received and it's the foundation of why virtually every successful business is successful. No matter if you are an actor or doctor or baker you are an artist. What you do for a living is your art/skill/craft/vocation - call it what you will - this is your passion - it's your art. If you focus only on your art you may love doing it, but you are on a course to fail. If on the only hand you say "I own a business ... and it just happens to be a deli, or a doctor's office or creating art" you realize that you must balance the books, do marketing to get clients, dream up new ideas so that you will continue to be able to do what you love to do.

Anyway, that's where I start my thinking when someone comes in for a headshot - how is your business structured and what type of picture will best help you achieve your business goals.

The Business portrait and the headshot - The Difference

First lets look at both, how they are the same and how they differ.

Both types of images need to get the feeling that you want to get from whomever seeing the picture. Are you welcoming, commanding, solid, sincere, in charge, affluent, competent, stunning, handsome, friendly, "the buck stops here",?

The Business Portrait - formal dress, professional pose, elegant props, lit with some drama and has rich colors. This is the type of image you might see in the lobby of a hotel or on the board of directors page of a company's website.

 

The Headshot - To be candid, it'a a product shot and you're the product. You'll typically smile or (in the case of an actor) be in character, but the look is fairly generic and welcoming. But I suggest the headshot even for the executive so they will something less formal, maybe for a company seminar they are hosting or blog post.

And then there is the headshot which is purely for commercial use; such as a print ad, website or brochure. These are very fun and bright.

 

Both the business portrait and the headshot can be critical parts of every company's business marketing plan. Just a nice picture of the person without finding out what the person wants the image to convey is not enough. Today many potential clients are surfing the net and choosing their vendors on the strength of an image.

So think about how the images will be used to help you reach your business goals and you will know what types of pictures you need.

 

NC Headshot Studio is a premiere headshot, business portrait, and commercial photography studio located in Durham, North Carolina.  We serve Durham, Raleigh, and the Chapel Hill areas.   You can see more of his work at http://www.NCHeadShot.com

Using Professional Headshots Online

Affordable Headshots - Visit www.NCHeadShot.com

You likely have an “About Me” or “About Our Company” or “About Us” page on your website. And you certainly have a thumbnail image that you use for your social media profiles (if you’re not using a logo or brand). Occasionally you might be asked to be interviewed on a blog, or an article may be written referencing you. In each of these circumstances, you’ll want a photo of yourself displayed. In a physically disconnected world, where many of your networks and connections are made online, it’s more important than ever for people to sense your authenticity and your personality.

And you don’t want a terribly lit & slightly inebriated photo of yourself taken at a friend’s wedding, or a snapshot of you on the beach during your vacation to Costa Rica to be the way you represent yourself & your business to the world. And definitely NOT A CELLPHONE SELFIE / CELFIE.  I once had a client who wanted to use a photo of himself at an event where he was clearly snozzled – yikes!

If it’s your personal Facebook profile and you regularly update it to show a recent snapshot of you at a speaking engagement or giving a presentation, that’s one thing & you can get away with something less formal. If it’s the only headshot of you on the website of your business, that’s another thing entirely. This isn’t to say it needs to be stuffy, or nostalgic for Sears photo shoots circa 1981… you want it to reference your personality and that of your business. 

For example, if you’re an investment banker, you’d likely meet your potential clients face-to-face in some level of business attire. Maybe not a suit, but something appropriate. If you’re a bee keeper, you’re likely wearing something appropriate for that work, etc… In each of these cases it’s not much of an investment of time or money to hire a photographer to take a professional-looking headshot of you in your environment.

Usually, a professional headshot session either takes place in the studio or in the field. Personally, I like shots that aren’t against a solid white backdrop in the studio or that feel too contrived. I prefer shots taken in an appropriate environment – maybe in your office, or maybe outside with a natural backdrop.

There’s no magic formula. You don’t need to be an actor. You don’t need $1 million dollars or an entourage.

So, how do you find someone local to do this for you whose work you like? Well first, if you see a headshot you really like, and you know that it was likely taken in your area, find out who took them! Sometimes there’s an attribution, and other times you can just send an email and ask. Secondly, search for someone & review what you find.

A simple Google Search for Durham Headshot Photography or Raleigh Business Portraits in your local area would suffice.

You can expect to pay anywhere from $175 to $1500 depending on how many poses and/or outfits you want, where you live, and the experience of the photographer. The most important thing is that you find someone whose work shows the kind of headshot you’d like to end up with.

So, throw that modesty out the window, find the right photographer for you, and be happy when you’re being represented in your best light online!

NC Headshot Studio is a Durham Headshot, Business Portrait, and Commercial Photography Studio servicing the Raleigh, Durham, and Chapel Hill areas.  We are your professional headshot studio!

Creative Director / NC HeadShot Photography

Don't Underestimate the power of your headshot!

With the rise in social platforms like LinkedIn, Instagram, Pinterest and Twitter, visuals are driving consumer engagement in both the business and corporate world.  

A business portrait or a professional headshot by a great headshot photographer is key!

There is no denying the fact that a good headshot will evoke greater trust, authenticity and greater interest in you and your business.

Customers and stakeholders love to know who they are dealing with, so with a good headshot will ensure that your first impression makes a positive impact! Professional headshots are not just for actors, celebrities or corporate heads or an expensive vanity project. In a world where anyone serious about their career or business has a personal brand (whether you like it or not); it’s important to control and manage how people see you.

Your headshot will help to take your online presence to greater heights if done correctly.  Visit www.NCHeadShot.com

It is your corporate handshake in a virtual world, so ensure that your photograph makes the right impression and sets the right tone by investing in your brand. Thankfully, gone are the days when you had to look as if you had a rod up your back. If done correctly your headshot will let your personality shine through and sends out the right message about you.

Failure to invest in your headshot is like turning up to a networking event without a business card. People want to know the face behind the name. Your headshot should encourage people to engage with you. People connect with those they know, like and trust so ensure that you look like someone that they want to engage, work and do business with. As a small business owner or corporate professional on the rise don’t underestimate how your headshot is a critical component for your personal branding strategy.

Thankfully, the formal, pen holding, over staged poses don’t work for today’s socially conscious, savvy and connected customer. They want a headshot that matches your brand, so keep your image consistent, personable but more importantly professional. So make sure your headshot enhances rather than devalues your personal brand.

 

See more at:  http://www.NCHeadshot.com

 

NC Headshot Studio is a Durham Headshot, Business Portrait, and Commercial Photography Studio servicing the Raleigh, Durham, and Chapel Hill areas.  We are your professional headshot studio!

The Power of a Professional Headshot - Pt. 3

Your headshot has enormous potential & power, if photographed well. Not going to overload you with stats and numbers, just going to give you 3 quick facts.  

 

1.  ONLINE / SOCIAL MEDIA, 95% of how people judge you is based on your photo.  Perception is everything!

If this doesn't make you want to update your photo, then consider this as well, people take only about 1/2 a second to come to their judgment of you based on your current photo. So you have less than 1/2 a second to make a first impression.

2- You Become Human With A Photo - You Seem Tangible & Relatable

Putting a face to a name can have a huge impact, it's humanizing!  Use it in your email signature, business card, website about page, social media profiles and other marketing materials. 

3- An Updated & Current Photo Gets A LOT MORE ATTENTION!

We've seen this over and over again. We send a client their new headshot– within a day or two they update their social media profile photos and BOOM– 100+ likes and comments. People want to see a photo of you. Start clicking on your friends profile photos on and you'll see the same thing if it's a quality photo of that person.

A 30-minute Mini-On-The-Go Session (learn more about the Mini-On-The-Go Session by visiting:  www.NCHeadShot.com/Info) professional photo session, can have a huge impact on your marketing and business presence. 

NC Headshot Studio is a Durham Headshot, Business Portrait, and Commercial Photography Studio servicing the Raleigh, Durham, and Chapel Hill areas.  We are your professional headshot studio!

The Power of a Professional Headshot

Value the power of a good headshot. 


“I can’t stress the importance of this investment, but please don’t cut corners when it comes to this. The photo has to be unique to you. So that means you have to know what you are selling. A great picture isn’t about what you are wearing or the backdrop the photographer uses; it’s all about what you are communicating through your eyes and the essence we get when taking a glance at your photo.” ~ Antonio Martez